An embarrassing ad headline

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Newsletter #116
February 1, 2017

Eben Pagan has been in the news quite a bit this month. This time, he’s offering a big discount on his four best-selling training modules to do with copywriting and persuasion, but only for the next few days.

Plus, he reveals the very first ad headline he ever wrote when he was 22, which was embarrassingly weak.

Eben, if you didn’t know, wrote an ebook called Double Your Dating, under the pseudonym David DeAngelo. He spun off the ebook into a complete information business in the dating market, which became a multi-million dollar enterprise that employed 75 people around the world virtually.

After this, he started teaching the methods he had proven to work. As he remarks, copywriting and persuasion are the biggest skills he credits.

Who is Eben Pagan?

This time, Eben is offering a limited time discount on his four best-selling training modules to do with copywriting and persuasion:

  1. Copywriting Blueprints
  2. Print Persuasion Masterclass
  3. The Power of Persuasion
  4. Marketing Step By Step

Instead of the usual $1,688, he’s offering them for just $197. But the deal ends on February 3.

Eben is a master of internet marketing who has been around for a while. He has a lot of credibility and wisdom up his sleeve.

In module 3 of our free internet marketing beginners’ course, you’ll see that he is one of the people you should study and learn from.

This is a helpful module because it shows you who to listen to and study and who to avoid.

If you haven’t started our free internet marketing beginners’ course yet, here’s the link to module 1.

6 Week Course Teaches You How to Sell

Derek Halpern is another up and coming online marketing guru. He has created and learned how to sell a number of products. For example, he created software that enables people to host products on their own website.

Derek just re-opened enrolment for his sales course, Yes Engines, where he shares his greatest lessons from selling products on the internet.

He says he originally used to find selling uncomfortable, but then devised a selling system that he was not only comfortable with but was effective as well.

How Dean Jackson Made His First Dollar

Ed Dale is a veteran of internet marketing who recently started a podcast to support his students on a weekly basis. He is going to interview guests on how they made their first dollar.

After interviewing John Reese last week, the next high profile interviewee on Ed Dale’s next podcast is Dean Jackson, who also hosts his own marketing podcast.

This is a long episode that exceeds an hour, so Dean shares a lot of valuable lessons.

Brian Clark on the Buyer’s Journey

Brian Clark founded Copyblogger in 2006 and it has since become one of the leading sources of internet marketing training. After 11 years, Brian recently returned to writing for Copyblogger.

Brian just wrote a reminder about how to convey messages in your marketing that help people along the buyer’s journey. Or, as Brian likes to think of it, the hero’s journey.

He explains why the Star Wars storyline is the perfect analogy for effective internet marketing.

Quotation of the Day

“Eben Pagan is too busy helping people buy and sell real estate to pose for pictures.”

– 22 year old Eben Pagan


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