Newsletter #135
March 31, 2017
In the past month, Google and YouTube have encountered a crisis. Big brands – such as The Guardian, Verizon, AT&T and GlaxoSmithKline – have pulled their ads from these platforms.
They did this because the automated algorithm placed their ads next to extremist content that attacks or harasses people based on race, religion or gender.
Ginny Marvin of Marketing Land talks about how YouTube and Google are handling the crisis.
Our take is there’s a simple solution.
Instead of distributing your internet marketing to Google and YouTube (or Facebook, or any other large platform), you should distribute it to your own list.
Not only do you have control over the context of your marketing, but you also save money by not having to repeatedly pay to reach people.
When you have your own list, instead of paying to reach other people’s list, you turn your marketing from a liability into an asset. Click here to find out how we can help you with this.
How to use copyright-free Flickr images on Facebook
Perry Marshall is one of the people who have shaped the history of internet marketing.
He is a best selling author who introduced many best practices in Google AdWords and pay-per-click marketing. In his more recent books and information products, he has also taught Facebook marketing and the 80/20 rule as it applies to marketing and sales.
He recently made a quick and free tutorial that shows how he access copyright-free images on Flickr and uses them in Facebook marketing. This will unlock a whole new world of pictures to use in your marketing, so take a look here.
Internet marketing authority starting regular events
Gary Vaynerchuk, who used online video marketing to take his family wine business to the high 8 figures, has become a major influencer in the area of social media marketing. He has mastered the use of platforms such as YouTube and Snapchat like no one else.
These days, Gary runs VaynerMedia, an agency that helps Fortune 500 companies execute on the same kind of social media and internet marketing strategy that Gary originally did with his wine business.
VaynerMedia just announced that it’s going to be hosting a series of small workshops at its New York headquarters. They will be $10,000 per seat and focus on specific areas of modern marketing.
TruConversion
Digital Marketer is one of the most respected sources in the internet marketing world. It publishes all its information and advice based on the tests and experiments it does. These are in a variety of different markets.
The team just announced that TruConversion, which reports how customers behave on your website, is now officially a part of the Digital Marketer family. They have also issued an invite for 500 beta members who will lock in a lower price.
Quotation of the Day
“Over the past 7.5 years we have built up best-in-class talent across multiple disciplines. It has been a goal of mine to be able to share this expertise with as many people in the business world as possible. From SmB to entrepreneurs to Fortune 100 companies, I want to build a business where we say ‘yes!’ and provide value across the board.”
– Gary Vaynerchuk
That’s all for today. Keep an eye out for the next newsletter, and reach out if you need anything.
Thanks
Carlo